A hybrid fitness and social app
OVERVIEW
Areana 100 is a next-gen hybrid fitness app that combines workouts, social interaction, and nutrition tracking into a seamless digital experience.
THE CHALLENGE
Traditional fitness apps focus solely on workouts, leaving users to manage social motivation and nutrition tracking through separate platforms. The lack of integration leads to disengagement, poor habit tracking, and reduced adherence to fitness plans. Key Challenges: Lack of community interaction in fitness apps, Difficulty syncing workouts with nutrition for holistic health tracking, Poor user retention due to lack of engagement features
THE APPROACH
Our research began with user interviews involving fitness enthusiasts, trainers, and nutritionists to uncover common pain points and preferences. We conducted a competitive analysis of leading fitness apps, identifying gaps in social engagement and nutrition tracking. A behavioral study helped us understand how users interact with fitness platforms, allowing us to refine the user experience for better retention and motivation. With these insights, we focused on seamless onboarding, offering personalized fitness and nutrition plans tailored to user goals. Gamification elements like challenges, leaderboards, and badges were integrated to enhance motivation. A social feed was developed to foster community engagement, while AI-driven meal plans adjusted dynamically based on progress. Our design process included wireframing and iterative UI exploration, ensuring an intuitive and visually compelling interface.
TIMELINE & DELIVERABLES
Timeline
August 2024- Febuary 2025
DELIVERABLES
Mobile App Design, UX strategy, App Development
